Honest City 2011

Just how honest are Salt Lakers?

In an event that is part marketing stunt/part social experiment, the makers of Honest Tea are setting out to various cities across the country to test just how honest our residents are. 

On Monday, September 26th they will set up an “Honest Store” outside Energy Solutions Arena from 9 am to 4 pm. The store will have a cooler full of Honest Tea for $1 each. But here’s the twist: it’s all on the honor system. Nobody will be there collecting the money, so it’s all up to the individual to be honest.

All of the proceeds from the event will be donated to the non-profit City Year.

Chicago was 99% honest, and Boston and Seattle were 97%. Do you think we can beat them? You can follow along on their website.

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