I was saddened to hear that the growl of Chow Truck’s engine will no longer be heard roaming the streets of Salt Lake. Chow truck was the very first “non roach coach” food truck to enter the dining scene in Utah. Culinary pioneer SuAnn Chow knocked the socks off of hesitant diners with bold marketing and innovative flavor mashups. Calamari, taro root chips, lemongrass chicken, pineapple ginger tacos, brisket tacos–it was innovative for the Salt Lake restaurant scene and unconscionable to be coming from a food truck.
After a while, SuAnn sold the truck to her main chef, who then ran it for a few more years. Diners’ tastes may have shifted, marketing and social media from the truck became spotty, and you know the rest of the story.
Kudos to SuAnn for being brave and sticking her neck out to bring food trucks to our community. I remember seeing her frequently, hustling non-stop even in the freezing cold. The next time you see her, give her a hug and a hearty thanks.